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The company ViA-Online GmbH, founded 1998 in Krefeld, started with the development and sale of the shop system “ViA-Shop” for small and medium-sized enterprises. From 2002 they also offered the eBay sales system “Afterbay” (today Afterbuy), developed by themselves.

“ViA-Shop” was integrated into the product under the name “Afterbuy Shop”. In 2012 the porfolio was enlarged by the software ViA-eBay, which simplifies the use of eBay for online dealers. The “Afterbuy” software, rather unimposing during its development, has now established as a world-wide leading complete solution for the online trade.

The modular and open all-in-one solution “Afterbuy” automates the processes for online sales. As a cloud solution the product enables the automated listing of products, monitoring of inventory and the complete execution of sales, including payment monitoring, printing of invoices, interfaces with accountancy and dispatch (e.g. to DHL, Hermes or DPD) as well as customer communication and cross selling. The solution offers an efficient and centrally controlled execution of sales for a comprehensive national and international multi-channel commerce with direct connection to all leading online market places such as e.g. eBay, Amazon, real, and also Facebook. In addition there are interfaces to mobile apps as well as the own online shop. These functions offer the online dealers an enormous saving of time and thus the ability to effectively increase turnover. By the optimal interaction of all market places and sales platforms an increase in efficiency can be realised. This is supported by central product registration, inventory control, safe cloud hosting on own servers in Germany, individually adapted on- and offline sales solutions, comprehensive networking of all company processes, professional analysis functions, automated customer communication, promotional marketing measures, strong partnerships with market leaders and an intelligent online shop.

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